CAPTURED ON FILM
In the midst of The Great Depression, a marvel of engineering was rising over the Bay. Chevron, then known as Standard Oil Company of California, saw the new bridge's potential for driving economic growth in the area. So we sent one of our employees, Ted Huggins, to promote the project. Over the next three-and-a-half years, Huggins took hundreds of photographs that captured the majestic beauty of the bridge and helped turn it into a world-famous tourist destination. Today, his photos remain as powerful as ever. And Chevron remains committed to working to keep California moving forward.
Huggins became one of the bridge's first and most tireless photographers — the precursor of countless vacationers, advertisers, movie makers and television crews who've focused on the bridge to get that one shot that "says" San Francisco. For the next three and a half years, every week and nearly every day, Huggins grabbed a company camera and went out to the Gate. He photographed construction from both shores, from airplanes and a blimp, from inside a caisson underneath the bay, and from atop the two towers... FULL STORY
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PICTURING A MASTERPIECE: TED HUGGINS AND THE GOLDEN GATE
Take a look into the life of Ted Huggins, the Standard Oil Company of California’s (the corporate ancestor of Chevron) public relations expert who played an instrumental role in documenting the construction of the Golden Gate Bridge. Huggins’ talent in public relations and passion for photography led to his involvement in documenting the bridge construction. Huggins’ imagery and tireless promotion helped to transform the Golden Gate Bridge into the globally recognizable icon it is today.
GOLDEN GATE BRIDGE 75TH ANNIVERSARY
May 27, 2012 marks 75 years for the Golden Gate Bridge and a wonderful opportunity to recognize the history, beauty, and ingenuity of this famous span. The Golden Gate Bridge, Highway and Transportation District and the Golden Gate National Parks Conservancy — in cooperation with the National Park Service, the Presidio Trust, and the City and County of San Francisco — are launching a 75th anniversary program. See scheduled 75th Anniversary events >
"Ted Huggins managed to capture the beauty of the Bridge as it rose, and in the process tied together the many threads that make this a uniquely Californian symbol, from nature to people to commerce."
Kevin Starr, California State Librarian Emeritus